The Power of Branding

-Milton George

“If you think good design is expensive, you should look at the cost of a bad design.”

-Dr. Ralph Steph, CEO Jaguar

“If people believe they share values with a company, they will stay loyal to the brand” — Howard Schultz, Starbucks Starbucks is a great example of a strong brand. Starbucks represents something beyond a cup of coffee. They create an experience around the consumption of coffee, they carefully choose the furniture, artwork on the walls, what music is being played, and how it is played. This is the reason that consumers value and are willing to pay more for the Starbucks experience

– Brand.

The Power of Branding

-Milton George

“If you think good design is expensive, you should look at the cost of a bad design.”

-Dr. Ralph Steph, CEO Jaguar

“If people believe they share values with a company, they will stay loyal to the brand” — Howard Schultz, Starbucks Starbucks is a great example of a strong brand. Starbucks represents something beyond a cup of coffee. They create an experience around the consumption of coffee, they carefully choose the furniture, artwork on the walls, what music is being played, and how it is played. This is the reason that consumers value and are willing to pay more for the Starbucks experience

– Brand.

The Value of Presentation
“You’ll never get a second chance to create a first impression.”

“First impressions are long lasting.”

The Value of Presentation
“You’ll never get a second chance to create a first impression.”

“First impressions are long lasting.”

Outdoor Advertisment
“More traffic means more advertising.”

Jeff Zucker

The Digital Era
“If it's not online it doesn't exist.”
Outdoor Advertisment
“More traffic means more advertising.”

Jeff Zucker

The Digital Era
“If it's not online it doesn't exist.”